GTM strategy
Clarify your offer, who it is for, and how to reach those customers. Turn positioning and customer priorities into a practical plan for execution.
- Positioning and messaging
- Go-to-market planning
- Execution priorities
GTM engineering studio · New York
From go-to-market plans to working operations.
We turn go-to-market plans into practical workflows, connected tools, and clear handoffs, so the plan in the deck becomes the way your team actually works.
Clear direction. Less manual work. Systems that fit together.
Sound familiar?
The gap is rarely the plan. It is getting the plan into the tools and the week.
The plan lives in a deck.
Positioning and priorities are written down, but they never made it into your tools or your team’s week.
Work moves by copy and paste.
Leads, notes, and follow-ups get moved by hand between tools that don’t talk to each other.
AI is still a pilot.
You have tried AI tools, but nothing runs in daily work with the right checks in place.
Handoffs are fuzzy.
Nobody is quite sure who owns the next step, so work stalls between people.
Capabilities
Start with the one that is slowing you down. They work best together.
AI automation
Map repetitive work, connect the tools you use, and build AI-assisted workflows with human review at important decisions.
- Workflow mapping
- AI-assisted operations
- Tool integrations
Systems design
Connect tools, information, and responsibilities so work moves clearly between people. Document the workflows and handoffs your team needs to run them.
- Operating workflows
- Connected tools and data
- Documentation and handoffs
Works in the stack you already run n8n, Make, Zapier, Notion, Linear, Claude, ChatGPT, and the CRM and inbox your team already uses.
Think it through. Build it to work.
Map the work.
Identify the goal, the current workflow, and the points where work slows down.
Build and test.
Connect the tools, build the workflow, and test how work moves between them.
Document and hand over.
Refine the system in use, document how it works, and make responsibilities clear.
What you leave with
- A plan tied to your priorities. Positioning, priorities, and the order to do things in.
- Workflows running in your own tools. Built where your team already works, so you can see and change them.
- Documentation and clear owners. How each workflow runs, and who owns each handoff.
Who you work with
MKKH LABS is led by Mikkoh Chen, a GTM engineer and automation architect based in New York.
Mikkoh is a three-time founder with more than 12 years in operations. Projects are led by him directly, from the first map of the work to the handover.
Questions
- What is MKKH LABS?
- MKKH LABS is a GTM engineering studio in New York. We help teams turn go-to-market plans into practical workflows, connected tools, and clear handoffs.
- What does MKKH LABS do?
- Three things: GTM strategy (positioning, messaging, go-to-market planning, execution priorities), AI automation (workflow mapping, AI-assisted operations, tool integrations), and systems design (operating workflows, connected tools and data, documentation and handoffs).
- How does a project work?
- We map the work, build and test the workflow, then document it and hand it over so your team can run it.
- Do you work with the tools we already use?
- Yes. We build in the tools your team already uses where we can, and add new ones only when they clearly earn their place.
- Does AI make decisions for us?
- No. AI-assisted workflows keep human review at important decisions.
- Who runs MKKH LABS?
- MKKH LABS is led by Mikkoh Chen, a GTM engineer and automation architect based in New York.
- How do I start?
- Use the project form on this page. Share what you’re building, where work gets stuck, and what you want to change.
Let’s make it work.
Tell us what you’re building, where work gets stuck, and what you want to change. We read every message and reply by email.
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